Wow, OK, a busy week or so. After the initial excitement of getting the website prepared and all the work that went into it (first time I have attempted one), I got a bit carried away with the product lines. I wanted to put out examples of all the product lines we want to cover and perhaps my enthusiasm got the better of me. Unfortunately, it was a bit \u2018end of day\u2019 and I was tired so it was not as concise or tidy as I may have intended. As a result I spent the next few days rationalising product lines and ensuring a consistent pricing structure - lesson learned! It has thrown up a question for me though, is it better to have a full range of designs across one product or a couple of designs across a range of products? I have decided to have a full range of designs across each product before moving on to the next one. This is helping to keep the pricing correct and consistent, it has also helped me focus more on season specific clothing, rather obvious I suppose when you think about it.<\/p>
We are currently waiting for the samples to arrive and are looking forward to producing some of our own marketing materials and getting them out there.<\/p>
Lots of new ideas about specific campaign designs, which is very exciting but that is for the future. For now the aim is to extend our current design lines a little further each day giving you more choice.<\/p>
<\/p>
Cheers<\/p>
Mike<\/p>
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